We live in a culture of immediacy and growing Social Media and online presence are no exceptions. One of the most frequent questions I’m asked is: how long will it take?
… to gain Twitter followers
… to get more Facebook likes
… to increase the number of email subscribers
I think it’s worthwhile qualifying the question.
How long will it take to acquire true fans, to connect with customers who love my products or services, to network with people who share my values?
100 followers who really appreciate what you do will always be better than 10,000 pressed men.
And, how long will it take? One day at a time.
Whatever walk of life, whenever you ask someone about their journey or read an autobiography, the overnight success generally takes several years. As an outsider we don’t see all the struggles, the long hours, the seven day weeks. We only see the shining end result.
In the work I love to do, it’s not about quick wins, it’s about creating something that will endure and grow organically. It’s about authentic presence and truth, transparency and integrity. And, most of all, it’s about sustainability.
In many situations my constant mantra has been, Rome wasn’t built in a day. Whether it’s losing weight, learning something new or implementing a project, the one consistent factor is that it takes time. The same is true for growing an online presence. There are no shortcuts.
Yes, you could increase your Facebook likes by 10,000 overnight, or acquire vast numbers of Twitter followers within 24 hours. But you can also engage with your true fans, step by step. It may take slightly longer. I always estimate around 2-3 months to grow a good following on Twitter.
Adopting a strategic approach is more likely to result in an online presence that reflects who you are, as well as your values, attracting fans who resonate with you and your work.
As you grow your website, you begin an evolution that is ongoing. As we change, our website develops too. You want fans to grow with you on that journey.
Anyone who knows me usually hears me mention Danielle LaPorte once or twice! Her work and words have always resonated with me. From Style Statement to the Fire Starter Sessions and, more recently, The Desire Map, I’ve learned so much from Danielle’s own journey. Yet her route to here has not been conventional. I loved reading:
I don’t pay much attention to SEO when I write posts — I prefer poetic over Google-friendly, but I do take it into consideration when I tag my posts. Generally, I don’t play the SEO game, I’m more interested in broadcasting my work, so I’m happy if it gets republished.
That confirmed to me that it is entirely possible to grow an online presence by doing what you love, embracing your own values and unconventional approach, and avoiding conventional wisdom.
Leonie Dawson has also been working on her vision since August 2004. Over those years she honed her vision for, what is now, the Amazing Biz and Life Academy, the cornerstone of the work that she brings to the world.
Each of these women has created a thriving and successful online business. None of them were overnight successes but their belief in their individual visions has led them to where they are now.
If they can do it, so can you!